Borja García
de los Ríos

I turn complex technology into outcomes people can feel, and the teams who build it into people who grow.

Most recently I spent a decade at Nike, where I owned a 30+ solution, $30M+ technology portfolio across retail, finance, and digital employee experience, partnering with senior leaders on roadmap, prioritization, and the hard trade-offs. I led an enterprise GenAI deployment across five teams for contract automation, projected to save eight figures a year, and consolidation work that saved seven figures annually.

I got here by building things. I started out making websites in the web's early days, ran Trust & Safety projects at eBay in Spain, where sharper use of seller ratings and predictive models improved fraud metrics 30%, and spent years in pharma digital: Agency-side at Quodem delivering for Pfizer and GSK, then at Roche, where I wrote the business case for a new mobility service that shipped ten internal apps in its first year and grew a four-country account book 150%. Along the way, a stint running ethnographic research programs at Pinpoint in Portland.

These days the hands-on thread is AI. I design, build, and operate production LLM products end to end, solo, and I publish original research on what frontier models can and can't do, starting with Program Sensing, an evaluation of whether AI can decide what deserves leadership attention in a complex portfolio.

What drives me isn't the org chart. It's the makers behind the work, the people who take a dream from their head and ship it. My job is to point them at what matters most, protect their time, and make the whole sprawling portfolio legible to the leaders who depend on it.